Knowledge becomes valuable when it is understood, challenged, and critically advanced.

This is where effective teaching begins for me: it enables and requires connecting practical experience with the current state of research while addressing the students’ questions and perspectives.

This deliberate process of updating, condensing, and transferring knowledge strengthens one’s own competence – which in turn directly benefits my consulting practice. That is why I have been actively involved in academic teaching for many years – motivated by a genuine belief in its value.

Since 2015, I have been teaching at the ➚International School of Management (ISM), among others. ISM in Dortmund is a state-recognized, AACSB-accredited private university with an international focus, strong practical orientation, and high teaching standards.

Over the years, I have taught various modules covering internal and external corporate and marketing communications – including Corporate Identity & Corporate Image, Public Relations, Internal Corporate Communications, Introduction to Media and Communication Studies, Consumer Behaviour, and Online Marketing – in both German and English. Currently, my focus is on the course Strategic Public Relations with students from diverse countries and academic backgrounds.

In addition, depending on my availability, I have accepted further teaching assignments at various universities and professional education institutions, including the Leipzig School of Media (e.g., reputation management and crisis communication in social media), the DAPR (e.g., foundation courses), and the Westphalian University of Applied Sciences (crisis communication for BA students, consulting techniques for MA students).

In my teaching, I combine scientifically grounded fundamentals with the practical perspective of professional communications work. My objective is not merely to transfer knowledge, but to foster applied skills, analytical thinking, and transfer competencies – always aligned with the demands of real-world communications practice and the evolving dynamics of corporate and organizational communication.